Holland America Line Partners with Oprah Winfrey's Magazineby Sherri Eisenberg | February 10, 2017
Yesterday, Holland America Line announced a partnership with O, The Oprah Magazine that's designed to bring Oprah Winfrey's personal mission — to help people live their "best life" — to the high seas.
The line will start with five "transformational" theme cruises, the first of which will set sail on Holland America's Eurodam in Alaska in July with both Oprah Winfrey and Gayle King, as well as members of the magazine staff. On later sailings, which cruise to the Southern, Eastern, and Western Caribbean and Alaska, celebrities with connections to Ms. Winfrey — people who align with her philosophy of personal growth, known as her "SuperSoul 100" — will set sail and interact with passengers.
In addition, Holland America will roll out related activities across all North America sailings, including an at-sea book club that's sure to excite fans, as well as tai chi and movement classes, morning meditation, and healthy eating programs.
If you're thinking about booking the Eurodam sailing in Alaska (from July 15-22, roundtrip from Seattle), and this is your first trip to "the last frontier," you won't be the only one seeing the snow-capped mountains and icebergs for the first time. King says that Winfrey has never been there either — and is looking forward to checking it off her bucket list.
The magazine will launch the partnership with a contest next month, offering three readers a chance to set sail on the inaugural cruise.
Sherri Eisenberg is the New York City-based editorial director of ShermansCruise.com.